Here are some top tips for community fundraising from Deborah Adams, Community Fundraising Manager, Breast Cancer Care as shared with the Clear Lessons Foundation. Please register and watch our playlist for #UKCharityWeek to find more tips and hints to help you plan an amazing week.
What are you raising money for?
Make sure that your fundraising strategy is in line with the objectives of the organisation – it’s really important that you know what you’re raising money for. Community fundraising is built on networks, it’s built on relationships that you have within the community. But you can’t talk to people about a charity unless you’re absolutely clear about what it is that charity does, what their mission is, and their values – and these should be very clear to the public.
Tailor your event to your audience
Match the event with the expectations of the people that are going to be involved in it. It’s no good just doing an event because you think it’s a good idea, because the people that are linked with your charity may not like it. So, if you’re going to do a football tournament and actually they’re more interested in antiques, it’s not going work! Do a bit of research about the kind of thing that your target audience would want.
What resources do you need?
Make sure that you’ve got the resources and budget to make the event happen. Have you got the people, the sponsorship, the networks in place to sell your tickets or to invite people to come along?
What’s the competition?
What else is happening in your area? Make sure that that somebody else isn’t doing the same thing down the road the week before or the week after.